MBA with Professional Certificate in Applied AI & Business Analytics (IBM)

Explore advanced personalization techniques and recommendation engines to enhance customer engagement and satisfaction across various platforms.

Learn how to create a seamless omni-channel customer experience, integrating multiple touchpoints for consistent brand interaction.

Discover the importance of brand analytics and sentiment monitoring in assessing brand performance and customer perceptions in the market.

Discuss the ethical implications and responsibilities in the use of AI and analytics within marketing practices, ensuring responsible usage.