Semester-III Module 3.2
AI & Analytics in Marketing Specialization
Customer Analytics.
Understand customer behavior, preferences, and trends using advanced analytics techniques to enhance decision-making and marketing strategies.
Campaign and Channel Analytics.
Evaluate the effectiveness of marketing campaigns and channels through data-driven insights to optimize reach and engagement.
Pricing and Product Analytics
Utilize analytics to determine optimal pricing strategies and product offerings that align with market demand and customer expectations.
Generative AI in Marketing
Explore the use of generative AI to create personalized marketing content, improving customer engagement and conversion rates.
Placement
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