MBA with Professional Certificate in Applied AI & Business Analytics (IBM)

Semester-III Module 3
Emerging Technologies for Business Transformation & Innovation


Introduction to Business Analytics


This key concept covers the basics of business analytics, highlighting its importance in modern business environments for informed decision-making.

Data Analytics Lifecycle.


The data analytics lifecycle consists of several stages: Data Collection, Cleaning, Exploration, Visualization, and Reporting, crucial for deriving insights.

Types of Analytics


Understanding the different types of analytics: Descriptive, Diagnostic, Predictive, and Prescriptive, is essential for effective strategic planning.

Ethics in Analytics


Emphasizing ethical considerations in analytics ensures responsible use of data, safeguarding privacy and promoting transparency in decision-making.

Essential Tools for Analytics


Familiarity with essential tools like Excel, Tableau, Power BI, Python, and R is vital for practical application in business analytics.